The focus of this talk will be to explore how, as organizations continue to automate and modernize, the risk of designing systems that outperform or constrain human capacity grows. In complex socio-technical environments, performance of an organization behaves less like a machine you can optimize part-by-part and more like a quantum system: outcomes emerge from interdependence, context and observation. The authors of this talk proposal that sustainable organizations arise not from maximizing technology alone, but from cultivating a culture and practice of kinship between humans, their processes and their technological systems. That organizations need to focus on optimization that is not additive, but relational – changing one element of an organization changes the whole, and what we choose to measure and automate shapes what is possible.