ITARC 2022

Keynote speaker

Felienne is associate professor at the Leiden Institute of Advanced Computer Science at Leiden University, where she heads the PERL research group, focused on programming education. She also works at the Vrije Universiteit Amsterdam one day a week, where she teaches prospective computer science teachers and she is a high-school CS teacher herself at Lyceum Kralingen.

Felienne is the creator of the Hedy programming language, and was one of the founders of the Joy of Coding conference. Since 2016, she has been a host at SE radio, one of the most popular software engineering podcasts on the web. Felienne is the author of “The Programmer’s Brain” a book that helps programmers understand how their brains work and how to use it more effectively. In 2021, Felienne was awarded the Dutch Prize for ICT research.

Speaker

Bruce Cameron is the Director of the System Architecture Group at MIT. His research interests include technology strategy, system architecture, and the adoption of industry platforms. His current research projects include examination of switching costs and retention incentives in ride hailing firms, fleet management implications of increased autonomy level in commercial trucking, architectural decisions in commercial aircraft as a predictor of changes in the dominant design, and implications of single pilot operations in commercial aircraft.

Dr. Cameron has directed research projects for Amazon, Chevron, Sikorsky, Nokia, Caterpillar, and NASA. Dr. Cameron is the Faculty Director for MIT’s Architecture and System Engineering online certificate, which has taught over 10,000 participants. Dr. Cameron’s teaching in Sloan Executive Education was tied for the highest rated Executive Education program at MIT for several years.

Dr. Cameron is a co-founder of Technology Strategy Partners, and has been a board member at 10 early stage firms across consumer and online platforms. He is a past board member of the University of Toronto.

Speaker

Whynde is the founder and managing director of S2E Transformation, helping organizations bridge the gap between strategy and execution. Whynde has extensive experience in enterprise transformation and planning and is a passionate advocate for using business architecture to enable effective strategy execution and digital transformation. She is a long-time business architecture practitioner, educator, author, recognized global thought leader, and community builder, with extensive experience applying the discipline at leading Fortune 500 enterprises and a range of entrepreneurs, nonprofits, and social initiatives.

She is the Founder of Biz Arch Mastery, a dedicated online platform offering coaching and resources to simplify business architecture and facilitate its practical usage.