Software architecture is philosophy that leads to all the hard-to-change decisions in our socio-technical solutions, and so it is completely natural that software architecture is chock full of tenacious ideas. Some prove to work, most do not, but those ideas, and the behaviours that they underpin, frequently stand the test of time regardless of how much evidence is stacked against them.

Building on his previous talk, ”How to Be (Successful at Being) Wrong”, this time Russ Miles will show you why those ideas are so sticky, and  how to overcome those tenacious, but unempirical, ideas and biases using techniques such as Emotional Intelligence and Humble Mentoring. Ideas form such a potent part of your own, and your colleague’s, daily architectural and design thinking; learn in this talk how to make them worthy of the impact that they have on your architectures and designs.

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